About Us

Founded by brother and sister duo Jamil and Mayada, MILYA is a London born eyewear brand shaped by a shared love of fashion, culture and the nostalgic pulse of the Y2K era.

Rooted in their Arab heritage, MILYA celebrates cross cultural creativity, collaborating with Arab creatives around the world to bring its universe to life through shared artistry, storytelling and design.

Growing up immersed in the music and fashion of their youth, Jamil and Mayada collected CDs, swapped MiniDiscs and made mixtapes for friends. Small rituals of self expression that would later become part of MILYA’s DNA.

At the heart of the brand is a single signature frame, designed by Mayada, a fashion designer with over a decade of experience in the industry, whose obsession with eyewear began when she started collecting vintage sunglasses at just thirteen. Its universal silhouette is designed to complement a multitude of face shapes and embodies the MILYA philosophy: one frame, endless moods.

Alongside MILYA’s own designs sits the MILYA Archive, a hand selected curation of new and unworn vintage eyewear, personally sourced by Mayada. From rare Y2K silhouettes to forgotten designer models, each piece reflects the eye she has developed through more than two decades of collecting, researching and obsessing over eyewear. Every pair is chosen because it feels special enough to become part of the MILYA world.

Through interchangeable lenses, each MILYA frame can shift with your style, your mood and your moment. The concept encourages a slower, more considered approach to fashion: fewer things, worn in more ways. Every MILYA design is produced in limited runs, with an emphasis on quality, individuality and conscious creation.

MILYA isn’t about chasing trends. It’s about nostalgia reimagined, lasting moments, cultural connection and the freedom to reinvent yourself.