About Us

Founded by brother-and-sister duo Jamil and Mayada, MILYA is a London-based brand born from their shared love of fashion, culture, and the nostalgic pulse of the Y2K era.

Rooted in their Middle Eastern heritage, MILYA celebrates cross-cultural creativity — working closely with Arab creatives around the world to bring their vision to life through shared artistry, storytelling, and design.

Growing up immersed in the music and fashion scenes of their youth, Jamil and Mayada spent their days collecting CDs, swapping MiniDiscs, and making mixtapes for friends — small rituals that inspired the brand’s foundation in individuality and expression.

At the heart of MILYA is a single, beautifully crafted frame, designed by Mayada — a fashion designer who has worked across the UK industry and has been collecting vintage sunglasses since the age of thirteen. The frame’s universal silhouette complements most face shapes and embodies the MILYA philosophy: one frame, endless moods.

With interchangeable lenses, each pair adapts to your style and energy, encouraging slow fashion and mindful consumption — less overbuying, more conscious creation. Every design is produced in limited runs, reflecting a commitment to quality, individuality, and sustainability.

MILYA isn’t about fast trends — it’s about lasting moments, cultural connection, and the art of reinvention.